MBA ASAP Business Strategy

Strategic Thinking, Planning, Implementation, Management and Leadership

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The Importance of Strategy

“To think is easy. To act is hard. But the hardest thing in the world is to act in accordance with your thinking.”
― Johann Wolfgang von Goethe

The importance of strategy is to provide a framework so we can act in accordance with our thinking. It provides a set of tools and techniques to help us achieve those hard things.

Strategy in business is the big picture.

Great strategy navigates between market conditions and a firm’s assets.

Competitive Strategy is a firm’s answer to the following question:

What can we do that is really hard?

It is about picking goals for the enterprise and then figuring out what resources are going to be assembled to achieve those goals. Learn strategic thinking, planning, implementation, management and leadership ASAP with this comprehensive course.

This course comes with my two Business Strategy books, lots of slidedecks, tons of articles from my award winning blog, and over two hours of lectures broken down into segments that address all aspects of Strategy.

Strategy in business is the big picture. Implementing a strategic vision is how a business succeeds and is profitable.

Strategy is about figuring out how to create a sustainable competitive advantage and barriers to entering your markets. Strategy is a firm’s answer to the following question: What can we do that is really hard?

  • Great strategy locates and exploits the fit between market conditions and a firm’s assets.
  • Leadership and Management are the key skill sets that rely on strategy. Leadership is doing the right things. Management is doing things right.
  • Strategic Thinking and vision is the realm of leadership.
  • Strategic Implementation and executing the strategy is the realm of management.
  • Strategic Planning brings the skills of leadership and management together.
  • Business Strategy is about picking goals for the enterprise and then figuring out what resources are going to be assembled to achieve those goals.

Learn strategic thinking, planning, implementation, management and leadership ASAP with this comprehensive course.Achieve more, faster, and reach your full potential.


Your Instructor


John Cousins
John Cousins

I am an author, blogger, podcaster, and online course creator.

I began my career, after graduating from Boston University and MIT with degrees in Media Studies and Electronics, working for one of the great early Silicon Valley tech firms: Ampex.I then spent a decade in Manhattan working for ABC Television as a systems engineer designing and building facilities for the network and managing programs for sports and news; big spectacles like the Olympics and political conventions.

I then received his MBA from Wharton.I have since taken two companies public as CFO and CEO and have had 15 years experience as a public company CFO and ten years experience as a public company CEO.I have been involved in many start up and public company financings and deal making.He has founded numerous startups in alternative energy, life sciences, and technology.My career shifted to teaching business subjects at numerous universities in US and internationally in the past ten years.

My company MBA ASAP delivers digital content on business topics via eBooks, paperbacks, audiobooks, podcasts and online courses. Check it out our website at MBA-ASAP.com


Course Curriculum


  Strategic Process and Decisions
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  Strategy and Financial Planning
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  Strategic Leadership
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  Lean Strategy
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  Strategy and Marketing
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  Strategic Games and Game Theory
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  Certificate of Completion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!