Corporate Finance: Concepts and Tools

The Concepts and Tools of Financial Analysis, Valuation and Decision Making

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This course is based on my best selling book MBA ASAP Understanding Corporate Finance. Here are some reviews:

I am a big fan of your books and courses, which make all these difficult topics really easy to understand. This is excellent work.

After reading John Cousins' book I was finally able to understand a subject that has been, for me, very foreign and intimidating. He makes the topic of corporate finance accessible to people like me who need the knowledge but easily get lost "in the weeds". Clear and very easy to digest and apply!

Having read the ’10 minutes to understanding Corporate Finance’ I can honestly say that it comprises a well-structured and straightforward presentation of the core elements of corporate finance.

Corporate Finance is the tools and techniques of how companies make decisions about what projects to pursue, and how to value those projects. This course provides a framework for how financial professionals make decisions about how, when, and where to invest money.

Corporate Finance comprises a set of skills that interact with all the aspects of running a business. It is also extremely helpful in our personal lives when making decisions about buying or leasing, borrowing money, and making big purchases. It provides analytic tools to think about getting, spending, and saving.

We will explore the time value of money and develop a set of tools for making good financial decisions, tools like Net Present Value and Internal Rate of Return.

We will explore the trade off between risk and return, and how to value income producing assets. Valuation of companies and assets can seem mysterious. Where do you even begin? How can you value a startup that doesn’t even have any revenues yet?

You will gain confidence in your knowledge and understanding of finance. The tools of corporate finance will help you as a manager or business owner to evaluate performance and make smart decisions about the value of opportunities and which to pursue.

An understanding of Corporate Finance is essential for the professional manager in order to meaningfully discuss issues with colleagues and upper management. You need to be versed in this subject in order to climb any corporate ladder.
Get started understanding corporate finance today.

Your Instructor

John Cousins
John Cousins

I am an author, blogger, podcaster, and online course creator.

I began my career, after graduating from Boston University and MIT with degrees in Media Studies and Electronics, working for one of the great early Silicon Valley tech firms: Ampex. I then spent a decade in Manhattan working for ABC Television as a systems engineer designing and building facilities for the network and managing programs for sports and news; big spectacles like the Olympics and political conventions.

I then received his MBA from Wharton. I have since taken two companies public as CFO and CEO and have had 15 years experience as a public company CFO and ten years experience as a public company CEO. I have been involved in many start up and public company financings and deal making. I have founded numerous startups in alternative energy, life sciences, and technology. My career shifted to teaching business subjects at numerous universities in US and internationally in the past ten years.

My company MBA ASAP delivers digital content on business topics via eBooks, paperbacks, audiobooks, podcasts and online courses. Check it out our website at

Course Curriculum

  Introduction to Corporate Finance
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  Financial Statement Interconnection and Flow
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  Finance Q&A
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  Net Present Value NPV
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  Internal Rate of Return IRR
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  Startup Finance
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!